May 20, 2015
2015 Social Media Camp keynote speaker Lisa Larter talks with Paul about how social media marketing has changed over the past 6 years.
As a renowned leader in business, Lisa takes sensible business principles and applies them to social media marketing topics, including engagement, word of mouth referrals, sentiment, and content marketing.
Lisa makes an insightful prediction about how people will change how they use social media over the next 12 months, in a society addicted to technology - and what that means for marketers.
Lisa's upcoming (soon to be bestselling) book "Pilot to Profit" is coming out in print in January, 2016 - and it's going to be awesome!